Digital Marketing Return on Investment – ROI

Rate of investment or ROI's the return on investment one gets after investing in certain campaign or website. ROI simply measures the profit or loss generated by an investment based on the invested money. It is generally expressed as percentage and is very easy to interpret and calculate. 

Digital Marketing Company in Dubai calculates ROI based on certain parameters. Learning ROI is important as it lets us know what amount have we gathered after investing for a certain campaign for a certain period of time. Analyzing ROI is very important as it shapes the future of the campaign or website and also helps us track what errors we are encountering. 

Digital Marketing Company in Dubai

If you are looking for Best digital marketing agency in UAE then keep in mind the few points. 

● Cost per Lead: 

 How much are you paying for each lead? This heavily determines the ROI, and cost per lead can be very influencing.

● Keep an Eye on Close Leads: 

 One should always keep in mind how many leads are closed versus how many leads are being generated. This is a big factor that determines profit or loss incurred and ultimately affects the percentage of ROI. If leads open suddenly but close at a lower rate, tactics need to be re-managed for smooth lead performance.

● Keep a Tab on Each Channel:

  Digital marketing services in Dubai make sure from where your traffic is being generated, whether it is natural process, social media, paid or other sources. The traffic that is creating a buzz on your site should be analyzed and segregated into these categories so that you know from where are your leads coming. Also, further investment can be done to grow the same.